Citymax Hotels has appointed Aly Shariff as chief operating officer.
Aly Shariff, COO, Citymax Hotels
Prior to joining Citymax Hotels, Shariff spent 17 years at Whitbread plc, the UK’s largest hospitality company, including more than a decade developing and operating their Premier Inn brand in India and South East Asia.
He has been mandated to cement Citymax Hotels as the leading mid-market hotel brand within the region. Citymax Hotels is set to grow from its current portfolio of four hotels and 1384 keys to eight hotels and 2333 keys. The last of quarter of 2018 will see the opening of hotels in Ras Al Khaimah and two hotels in Dubai at Business Bay and Al Barsha.
“We are thrilled about launching our new brand identity and product. We are confident that this will certainly enhance our guests’ experience,” said Shariff.
“Our team are all genuinely excited about the evolution of the brand and our product and I am certain that their pride will continue to reflect in the outstanding service that they provide our guests.”
A spokesperson said: “With the opening of the new properties, Citymax Hotels is introducing its refreshed, vibrant and contemporary brand identity with new bedroom design, new food and beverage concepts and a fresh and bright logo.
“Citymax Hotels is also re-launching its website to match, bringing a much easier and intuitive feel to its on-line channel.”
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